Marketing
Marketing Manager Resume Example
A modern marketing manager resume built to highlight pipeline impact, CAC efficiency, and campaign leadership.
Top ATS keywords for Marketing Manager
Demand GenerationSEOSEMContent MarketingHubSpotSalesforceABMLifecycleAnalyticsBrand Strategy
Writing tips for this role
- Quantify pipeline, MQLs, CAC, and ROAS — recruiters scan for numbers.
- Mention tools (HubSpot, Marketo, Salesforce, GA4) as ATS keywords.
- Lead with the channel mix and the business outcome it produced.
Sofia Martínez
Marketing Manager
sofia.martinez@example.com+1 (512) 555-0133Austin, TXlinkedin.com/in/sofiamartinezsofiamartinez.com
Summary
B2B SaaS marketing manager with 6 years driving demand and brand. Built pipeline programs that generated $14M ARR and lowered CAC by 41% in 12 months.
Experience
Marketing Manager · Vellum AnalyticsMay 2022 – Present
- Owned $1.8M annual budget across paid, content, lifecycle, and events.
- Launched ABM program targeting 200 accounts — sourced $5.2M pipeline in 9 months.
- Scaled SEO traffic 4.6x year-over-year through programmatic content + technical fixes.
Demand Generation Specialist · CrowdwaveMar 2020 – Apr 2022
- Managed HubSpot lifecycle program; improved MQL→SQL conversion from 18% to 34%.
- Ran 40+ webinars producing 6,200 qualified registrations.
Education
University of Texas at Austin2014 – 2018
B.B.A., Marketing
Skills
Demand Generation • SEO • SEM • Content Marketing • HubSpot • Marketo • Salesforce • GA4 • ABM • Lifecycle Marketing • Brand Strategy