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Sarah Chen
Professional Summary
Marketing leader with 9+ years driving demand generation and brand growth for B2B SaaS companies. Built integrated campaigns that generated $24M in pipeline, tripled organic traffic in 18 months, and launched two category-defining product narratives. Known for blending creative storytelling with disciplined analytics.
Professional Experience
- Lead a team of 7 across content, lifecycle, and paid acquisition; grew MQLs by 142% year over year.
- Launched an account-based marketing program that closed $9.6M in enterprise revenue in 12 months.
- Own a $3.2M annual marketing budget with 4.1x return on ad spend and CAC payback under 11 months.
- Rebuilt the customer lifecycle program, lifting product activation by 28% and trial-to-paid by 19%.
- Partnered with product to launch three new modules, driving 22% of net-new ARR in 2023.
- Built the company's first content engine, growing organic sessions from 12K to 380K per month.
- Launched the product marketing function and led six successful product launches.
- Reduced paid CPL by 46% through landing page experimentation and channel mix optimization.
- Managed agency relationships across paid media, PR, and design totaling $1.4M in annual spend.
- Led integrated marketing strategy for 9 B2B clients ranging from Series B startups to Fortune 1000.
- Delivered campaigns that averaged 3.4x ROAS; one client engagement was renewed at 2x scope.
- Mentored four junior strategists; two were promoted to senior roles under my leadership.
- Built the agency's first measurement framework, adopted across 14 active client accounts.
- Coordinated 22 brand activations and trade events across the Midwest region.
- Owned weekly performance reporting for $480K in paid social and search campaigns.
- Promoted to strategist after 13 months; received the Rookie of the Year award.
Education
Core Competencies
Highlights
Michael Reyes
Executive Profile
Operating executive with 18+ years scaling global businesses from $50M to $1B+ in revenue. Trusted advisor to founders, CEOs, and boards, with a proven record of leading turnarounds, M&A integrations, and high-performing leadership teams across North America, EMEA, and APAC. Recognized for combining strategic vision with disciplined execution and a people-first leadership style.
Leadership Experience
- Scaled annual revenue from $310M to $940M while expanding EBITDA margin by 11 points over four years.
- Led integration of three strategic acquisitions across the US and EU totaling $480M in deal value.
- Built and chair a 14-person executive leadership team across product, technology, finance, and people.
- Restructured the global operating model across 9 offices, lifting employee engagement scores from 62 to 84.
- Sponsored enterprise digital transformation that automated 38% of back-office workflows.
- Briefed the board quarterly on strategic, operational, and financial performance.
- Directed a $620M P&L spanning manufacturing, supply chain, and commercial operations.
- Delivered $74M in annualized cost savings through global procurement and automation programs.
- Launched a North American distribution network reducing average delivery time from 6 to 2 days.
- Promoted twice in five years; recognized as company-wide Leader of the Year (2018).
- Led the post-merger integration of a $210M acquisition, exceeding synergy targets by 22%.
- Built the firm's first strategy office, supporting eight portfolio companies with $1.4B in combined revenue.
- Drove a 4-point gross margin improvement across the portfolio through pricing and sourcing initiatives.
- Coached CEOs of three portfolio companies through successful exits at >3x MOIC.
- Led consulting teams advising Fortune 500 clients on growth strategy and operational transformation.
- Recognized in the top 5% of the global cohort; promoted ahead of class each year.
Education
Core Expertise
Board & Recognition
Aisha Williams
Product manager with 7+ years building developer and SaaS products at high-growth startups and scale-ups. Shipped features used by 2M+ users, led a 0-to-1 platform launch that reached $14M ARR in 18 months, and rebuilt onboarding flows that lifted activation by 41%. Equal parts strategist and operator.
Experience
- Own the global card acceptance roadmap processing $40B+ annually across 36 countries.
- Shipped a smart routing engine that lifted authorization rates by 3.4 points, worth ~$210M in incremental volume.
- Drove a pricing and packaging refresh that increased enterprise ARPU by 18%.
- Partner with engineering, risk, and design to ship weekly; mentor 3 APMs.
- Led cross-functional response to a tier-1 outage, cutting mean-time-to-detect by 62%.
- Led the launch of Linear Insights, adopted by 60% of paying workspaces within 6 months.
- Drove a pricing test that increased paid seat conversion by 19%.
- Owned the API and integrations surface; grew third-party integrations from 12 to 84.
- Built the product analytics stack from scratch (dbt, Looker, Amplitude).
- Shipped the Personas audience builder, used by 1,200+ enterprise accounts.
- Reduced time-to-first-value for new workspaces from 14 days to 3 days.
- Partnered with sales to close three seven-figure expansion deals.
- Ran 40+ user research sessions that informed the 2019 platform roadmap.
- Owned activation analytics for the free-to-paid funnel across 4M users.
- Built the experimentation framework adopted by 6 product squads.
- Authored 22 product briefs translating data insights into roadmap decisions.
Skills
Education
Highlights
Sarah Chen
Professional Summary
Marketing leader with 9+ years driving demand generation and brand growth for B2B SaaS companies. Built integrated campaigns that generated $24M in pipeline, tripled organic traffic in 18 months, and launched two category-defining product narratives. Known for blending creative storytelling with disciplined analytics.
Professional Experience
- Lead a team of 7 across content, lifecycle, and paid acquisition; grew MQLs by 142% year over year.
- Launched an account-based marketing program that closed $9.6M in enterprise revenue in 12 months.
- Own a $3.2M annual marketing budget with 4.1x return on ad spend and CAC payback under 11 months.
- Rebuilt the customer lifecycle program, lifting product activation by 28% and trial-to-paid by 19%.
- Partnered with product to launch three new modules, driving 22% of net-new ARR in 2023.
- Built the company's first content engine, growing organic sessions from 12K to 380K per month.
- Launched the product marketing function and led six successful product launches.
- Reduced paid CPL by 46% through landing page experimentation and channel mix optimization.
- Managed agency relationships across paid media, PR, and design totaling $1.4M in annual spend.
- Led integrated marketing strategy for 9 B2B clients ranging from Series B startups to Fortune 1000.
- Delivered campaigns that averaged 3.4x ROAS; one client engagement was renewed at 2x scope.
- Mentored four junior strategists; two were promoted to senior roles under my leadership.
- Built the agency's first measurement framework, adopted across 14 active client accounts.
- Coordinated 22 brand activations and trade events across the Midwest region.
- Owned weekly performance reporting for $480K in paid social and search campaigns.
- Promoted to strategist after 13 months; received the Rookie of the Year award.
Education
Core Competencies
Highlights
Michael Reyes
Executive Profile
Operating executive with 18+ years scaling global businesses from $50M to $1B+ in revenue. Trusted advisor to founders, CEOs, and boards, with a proven record of leading turnarounds, M&A integrations, and high-performing leadership teams across North America, EMEA, and APAC. Recognized for combining strategic vision with disciplined execution and a people-first leadership style.
Leadership Experience
- Scaled annual revenue from $310M to $940M while expanding EBITDA margin by 11 points over four years.
- Led integration of three strategic acquisitions across the US and EU totaling $480M in deal value.
- Built and chair a 14-person executive leadership team across product, technology, finance, and people.
- Restructured the global operating model across 9 offices, lifting employee engagement scores from 62 to 84.
- Sponsored enterprise digital transformation that automated 38% of back-office workflows.
- Briefed the board quarterly on strategic, operational, and financial performance.
- Directed a $620M P&L spanning manufacturing, supply chain, and commercial operations.
- Delivered $74M in annualized cost savings through global procurement and automation programs.
- Launched a North American distribution network reducing average delivery time from 6 to 2 days.
- Promoted twice in five years; recognized as company-wide Leader of the Year (2018).
- Led the post-merger integration of a $210M acquisition, exceeding synergy targets by 22%.
- Built the firm's first strategy office, supporting eight portfolio companies with $1.4B in combined revenue.
- Drove a 4-point gross margin improvement across the portfolio through pricing and sourcing initiatives.
- Coached CEOs of three portfolio companies through successful exits at >3x MOIC.
- Led consulting teams advising Fortune 500 clients on growth strategy and operational transformation.
- Recognized in the top 5% of the global cohort; promoted ahead of class each year.
Education
Core Expertise
Board & Recognition
Aisha Williams
Product manager with 7+ years building developer and SaaS products at high-growth startups and scale-ups. Shipped features used by 2M+ users, led a 0-to-1 platform launch that reached $14M ARR in 18 months, and rebuilt onboarding flows that lifted activation by 41%. Equal parts strategist and operator.
Experience
- Own the global card acceptance roadmap processing $40B+ annually across 36 countries.
- Shipped a smart routing engine that lifted authorization rates by 3.4 points, worth ~$210M in incremental volume.
- Drove a pricing and packaging refresh that increased enterprise ARPU by 18%.
- Partner with engineering, risk, and design to ship weekly; mentor 3 APMs.
- Led cross-functional response to a tier-1 outage, cutting mean-time-to-detect by 62%.
- Led the launch of Linear Insights, adopted by 60% of paying workspaces within 6 months.
- Drove a pricing test that increased paid seat conversion by 19%.
- Owned the API and integrations surface; grew third-party integrations from 12 to 84.
- Built the product analytics stack from scratch (dbt, Looker, Amplitude).
- Shipped the Personas audience builder, used by 1,200+ enterprise accounts.
- Reduced time-to-first-value for new workspaces from 14 days to 3 days.
- Partnered with sales to close three seven-figure expansion deals.
- Ran 40+ user research sessions that informed the 2019 platform roadmap.
- Owned activation analytics for the free-to-paid funnel across 4M users.
- Built the experimentation framework adopted by 6 product squads.
- Authored 22 product briefs translating data insights into roadmap decisions.
Skills
Education
Highlights
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- Responsible for managing products and working with teams.
- Helped with various tasks and projects as needed.
- Communicated with stakeholders on a regular basis.
Hi Sarah,
We loved your application and would like to invite you to interview with our team. Your experience with platform launches and revenue growth really stood out.
Are you available for a 45-minute conversation next Tuesday or Wednesday?
Best,
The Stripe Hiring Team
The Career Intelligence Platform
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Hardworking product manager with experience in various industries. Strong team player who is passionate about technology and helping users.
- Responsible for managing products and working with teams.
- Helped with various projects across the organization.
- Did some user research and coordinated with stakeholders.
- Worked on improving things and supported launches.
Communication, Microsoft Office, Teamwork, Problem solving
Senior PM with 7+ years scaling B2B SaaS from $2M to $40M ARR. Specializes in pricing strategy, billing infrastructure, and 0→1 launches across global merchant ecosystems.
- Launched billing platform adopted by 12,000+ customers, generating £9.2M in new annual revenue within two quarters.
- Led 14-person squad shipping 4 enterprise releases per year — lifted enterprise activation +47%.
- Drove onboarding redesign improving day-7 retention from 38% to 61%.
- Owned $18M revenue roadmap across 3 product lines; expanded ARPU by 22%.
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- • Launched billing platform — 12,000+ merchants
- • Drove $9.2M new ARR in two quarters
- • Led 14-person cross-functional squad
Turn experience into opportunity.
I'm writing to apply for the Senior Product Manager role on Stripe's Billing team. At Asana I grew enterprise activation +47% and shipped 4 major releases a year.
Stripe's focus on developer-first billing aligns directly with the platform I launched at Asana — which reached 12,000+ customers in its first two quarters.
Sarah Chen
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Product leader with 8+ years scaling SaaS platforms from $2M to $40M ARR. Specializes in B2B growth, platform launches, and cross-functional team leadership.
Lead the billing platform roadmap. Partner with engineering, design, and GTM to ship products used by 12,000+ enterprise merchants. Deep SaaS pricing and experimentation experience required.
“You already meet most requirements. A few targeted improvements could make your application even stronger.”
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We reviewed your application and would like to invite you to an interview. Your experience aligns well with what we are looking for.
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